Posts Tagged

Branding

My Experience with Social Media Consulting for a “Pet Tech” Startup

April 20, 2018 Branding Social Media

About a month ago, I was asked by a small startup for some advice on how to improve their social media presence. This startup could be categorized as a “Pet Tech” company, which operates as part of a growing trend of organizations working to market technology-related products or services to pet owners. While I’ve managed…

An exploration of “This American Life’s” new branding – Design fail or triumph?

January 18, 2018 Branding Design

This week, the popular podcast and radio show This American Life (TAL) announced their new logo and website. If you’re not familiar with the show, TAL releases hour-long episodes weekly, each of which feature several short stories (referred to as “acts”) that loosely connect a theme of the week. The stories range from light-hearted and funny to deep…