Digital Accessibility: This site was included in a response to a civil rights lawsuit filed against Northeastern (as well as 49 other higher education institutions) on the grounds that many of the web properties for the university were not meeting digital accessibility standards. One of the main hopes in building this site was that it…
Category
Branding
Failures Becoming Successes: The Making of the Northeastern ITS Mascot
I want to tell you a story about how I learned that the biggest career failures can often lead (directly or indirectly) to some of the biggest career successes. In this case, I want to tell you the story about how I once created a drawing in 10 minutes that morphed into the mascot for…
My Experience with Social Media Consulting for a “Pet Tech” Startup
About a month ago, I was asked by a small startup for some advice on how to improve their social media presence. This startup could be categorized as a “Pet Tech” company, which operates as part of a growing trend of organizations working to market technology-related products or services to pet owners. While I’ve managed…
9 things that will give you a LEG UP (pun intended) for your dog’s Instagram
In March of 2017, my parents gifted my partner and I with a miniature Labradoodle puppy for our engagement (check out the wedding website I designed). Since then, our little Ollie has made us happier than a dog with two tails (don’t worry, he only has one tail). Our adoration for our little furball has…
An exploration of “This American Life’s” new branding – Design fail or triumph?
This week, the popular podcast and radio show This American Life (TAL) announced their new logo and website. If you’re not familiar with the show, TAL releases hour-long episodes weekly, each of which feature several short stories (referred to as “acts”) that loosely connect a theme of the week. The stories range from light-hearted and funny to deep…